In case you always wanted to promote your weird apartment idea, big companies like Airbnb are paying forward right now. Thanks to the $10,000,000 OMG! Fund, 100 off-the-rails ideas got a new life and a personal $100,000 in budget.
Most Booked Airbnb Stays
Comfortable beds and a nice host alone don't interest Airbnb users anymore. Surprisingly, they mostly choose the apartments from OMG! Category, which is represented by the houses and flats in the weirdest shape and form. That's exactly why Airbnb garnered the OMG! Fund, which will give the 10 craziest applicants $100,000 each to bring their idea to life. Of course, they will also end up in the actual list in the website. An expert panel will judge the projects for originality, feasibility, the guest experience, and sustainability – those that transform the space itself into a destination. True OMG! Category lovers don't even leave their apartment much after arrival. In 2021, more than 30,000 unique listings all around the globe were added to the category. Moreover, it has received 2.5M clicks since the initial introduction.
Not only crazy spaces but also flexible living has become overwhelmingly popular after the pandemic changed the world. Of course, travelers are bored by the usual hotel room or plain studio apartment with minimalistic vibes. Apart from customers, hosts also enjoy a whole bunch of benefits. Last year, an average Host in the U.S. earned over $13,800 – that's 85% more than just a year prior. New hosts, too, experienced that economic increase, earning over $1.8 billion, which is a 34% increase from 2019. Furthermore, in two years, the number of bookings for unique OMG! properties grew 49%!
So, how does one make a unique property?
Joining The OMG! Category
To understand who represents the OMG! Category, let’s look at the examples. One of the most prominent Hosts presents the users with their Birdbox – a house in Gaular, Sogn og Fjordane, Norway. While the small home includes just the basics like a bed and a seating area, its unique design and breathtaking location do the job for the owners. In addition to looking at mountains, tourists could also go skiing right near the cozy little home. Those looking for an out-of-the-world experience can book UFO “Futuro styled Flying Saucer!” Located in Redberth, United Kingdom, the property looks just like a comic book UFO. Yet, it’s not as small as the pictures show. Despite its exterior, inside, guests can find one double and two single beds.
Or just check out what one of the judging panelists, Kristie Wolfe, created throughout her career on Airbnb! Her potato hotel is probably the best-known listing in the OMG! Category. “When the Idaho Potato Commission retired a six-ton prop potato, I took it off their hands and spent $32,000 transforming it into an Airbnb,” the Airbnb Superhost shared. “I went from making $13/hr to seeing $208,000 in earnings in less than three years, and leveraged that income to bootstrap my way through additional listings that allow me to express my creativity and connect with hundreds of people in the process.”
The fund recipients with the craziest ideas will be picked over the next several months, and their places should be constructed in a year or so.