Dubai has always been known for its larger-than-life approach to everything, and this trend is now making its way into the art world. The emirate, which has worked tirelessly to become an art hub, is now jumping on the bandwagon of a new art trend – Phygital Art. This new art form blends the concepts of the physical and the digital, giving rise to an innovative experience that fans of the art world eagerly seek out. Let's explore what phygital art is and why Dubai is keen to go all in on it.
Ribeiro/ Getty Images Europe/ Getty Images for Art Dubai | Phygital art often requires viewers to interact with the artwork
What is Phygital Art?
Phygital Art is a recent trend that combines physical and digital experiences. It is a hybridization of technology and traditional techniques. It offers a unique way of experiencing art that departs from traditional physical art displays and opens up many new possibilities for interaction and engagement. A phygital installation can feature anything from videos to projections, light shows, sound, and sensor-based hardware. Dancers, performers, and actors can contribute to this mix to provide viewers with an all-encompassing emotional and immersive experience.
Lonely Planet/ Getty Images | Dubai is known for its iconic architectural landmarks,
Dubai's Enthusiasm
According to recent reports, Dubai is leading the trend for Phygital Art globally. The city's futuristic vision is aligned with this hybrid form, and therefore, there is no surprise Dubai is targeting it extensively. The city facilitates an array of initiatives that promote this art form, including the annual Dubai Design Week and Art Dubai. This year, Dubai put on the world's largest phygital art show at Dubai Fountain, in which visitors experienced an immersive display of light and water blended with digital media. The city has taken Phygital Art to new heights, seeking to bring a renewed perspective on the art world.
Economic Impact
Dubai has always been forward-thinking when it comes to business and economics. The global art market has grown to $67 billion, and Phygital Art is slowly emerging as a trend that will significantly impact various industries. Phygital Art presents enormous potential in creating new opportunities, from advertising to product design, branding, and marketing. Brands can experiment with different phygital art techniques and offer their customers a path to engage and interact with the brand. Dubai's keenness to integrate PHYgital art into its ecosystem is aligned with its forward-thinking strategies, and it's quite smart if they get it right.
Cedric Ribeiro/ Getty Images for Art Dubai | Phygital art is a fusion of physical and digital art forms
The Future of Phygital Art
The future of Phygital Art is promising, and Dubai is leading the charge. With continuously advancing technology, Phygital Art will undoubtedly advance and become a major aspect of the global art scene. Phygital Art is full of potential, and its evolution will only bring more innovation, collaboration, and creativity. Dubai's recent phygital art investment indicates how much this art form will evolve. The art industry has always been one of innovation and creativity. Phygital Art is a step towards a new artistic expression that opens new opportunities.
